Your Comprehensive Guide to Choosing The Perfect Wood Flooring

Wood flooring

Your Introduction to Woodcraft Wood Flooring

Transforming your living space can be a truly impactful journey, especially when you choose bespoke wood flooring. At Woodcraft, our dedication to customisation sets us apart. We’re here to guide you through every step, ensuring you’re supported from selecting colours and wood types to finding the perfect inspiration. Our aim? For every customer to leave with their dream flooring.

Understanding Your Vision

The journey to your perfect wood flooring starts with a clear vision. When you visit our showroom in London, you’ll meet Leonarda, our wood flooring expert. Leonarda’s first task is to understand your dream look – be it classic plank, timeless herringbone, or sophisticated chevron. We’ll walk you through a variety of full-size samples, highlighting our range from traditional to modern finishes, to help narrow down your choices.

Inspiration and Personalisation

Finding the right look involves drawing inspiration from various aspects of your space, such as wall colours, furniture, and natural light. Our team is equipped to offer insights into the latest trends and classic options, all while tailoring recommendations to fit your unique taste.

Customisation at Every Level

Tailoring your choice extends to the wood’s specifics – its width, length, thickness, and the presence of knots or a smooth, knot-free look. We delve into every detail, including your preference for a distressed or sleek finish, ensuring your flooring is truly bespoke.

Expert Consultation and Patience

We understand that choosing your flooring is a big decision. That’s why our team is committed to offering expert advice, answering your queries, and aligning suggestions with the unique aspects of your space. Whether it takes one visit or several months, we’re here to ensure you find your perfect match.

Quality Assurance

Before we finalise your choice, we conduct a detailed assessment of your space. This step is crucial to ensure the chosen wood complements your home and stands the test of time. We even bring final samples to your location, allowing you to confirm everything from colour to texture, guaranteeing your complete satisfaction.

More than just a wood flooring company

Selecting bespoke wood flooring is more than a choice; it’s an art. At Woodcraft Flooring, we pride ourselves on being more than a supplier. We’re your partners in turning your space into a personal statement of style and comfort. With our extensive range of finishes, customisation capabilities, and dedicated guidance, we’re committed to making your selection and installation experience as delightful and tailored as possible.

wood from ukraine

From The Ukraine to Your Space

Our commitment to quality begins in the heart of Ukraine, where the finest Ukrainian oak is sourced. Join us on a journey from production to delivery, as we unveil the meticulous process behind how our wood flooring is made, shipped, and prepared for our valued clients.

Production in Ukraine: Crafting Perfection

Our wood flooring production begins in Ukraine, where our team transforms locally sourced Ukrainian oak and compressed plywood into bespoke pieces tailored to your exact specifications. Each order is treated as a unique project, with planks taking 4 to 6 weeks, herringbone patterns 8 to 12 weeks, and chevron styles 8 to 16 weeks for production and delivery to our workshop in Borehamwood, North London.

Quality Assurance on Arrival: From The Ukraine to London

Upon arrival in our workshop, located in North London, Granit and the team unload each piece of wood with care. Our dedicated team conducts a thorough quality check to ensure that every piece meets our high standards. Before proceeding with any work, we re-confirm the finish with our clients to guarantee their satisfaction.

Handcrafted Finishes: A Touch of Artistry

Our commitment to handcrafted excellence is what sets us apart. The colour specialists ‘Mursel’ meticulously apply finishes to each piece by hand. These finish recipes are kept under a tight lock and key, only exclusive to us. Some finishes require multiple coats, with 24 to 48 hours of drying time between each.

Sealing for Protection: The Osmo Advantage

To ensure your wood flooring is protected against spillages, UV rays, and scratches, we use Osmo Poly-x Hardwax Oil, recognized as the best in the market. This non-toxic formula provides the utmost protection for both humans and pets. After the colour application is complete, we apply two coats of Osmo Poly-x with 24 to 48 hours of drying time between each.

Quality Assurance Check: The Final Sign-Off

Our commitment to quality assurance extends to the final stages. After the colour and oil application is complete, each piece undergoes another rigorous check, signed off by our colour and wood specialists. This ensures that only the highest quality products leave our workshop.

Secure Packaging for Delivery: Ready for Installation Day

With every detail meticulously attended to, we secure your bespoke wood flooring in a pallet with protective wrap. This prepares it for the eagerly awaited installation day, where our team ensures a seamless transition from our workshop to your space.

install wood flooring

Installation Day for Your Bespoke Wood Flooring

The day you’ve been eagerly awaiting has arrived – installation day for your bespoke wood flooring from Woodcraft Flooring. In this article, we’ll guide you through what to expect on this exciting day, covering the process from removing the old flooring to the final touches that ensure your space is transformed into the haven you’ve envisioned. Our team is made up of Mursel, Leonarda and Granit, the same people that have guided you will oversee the project with our dedicated internal team of installers to ensure you know who the team is and can have full confidence in us.

Preparation: Clearing the Canvas for Brilliance

Before our team arrives, we recommend customers to remove furniture unless they’ve booked us for this service. Ensuring that the property is unoccupied during the installation process is crucial for both your safety and ours. If agreed upon, we’ll handle the removal and disposal of the existing flooring, making way for your bespoke wood flooring.

Substrate Inspection: Setting the Foundation for Excellence

Our lead installer will review the substrate, ensuring it’s an ideal foundation for our wood flooring. If any issues such as uneven levels or damp are identified, we’ll temporarily pause the project. Open communication is key; we’ll discuss the situation with you and present options. Once a decision is reached, we proceed with any necessary work before delivering and installing your bespoke wood flooring.

Fitting Day: Bringing Your Vision to Life

On fitting day, our team will efficiently unload the bespoke wood flooring and commence the installation process. Care and precision are paramount as each piece is carefully placed, bringing your vision to life with every board. Once the flooring is fully fitted, our attention turns to the details that complete the picture.

Skirting Board Installation: Perfecting the Finishing Touches

To seamlessly integrate your new wood flooring into the space, our team will expertly install skirting boards. This step ensures a polished and cohesive look that adds a final touch of elegance to your room.

Clean-Up: Leaving Your Space Immaculate

We take pride in leaving your space just as we found it – or even better. Our team will meticulously clean up after the installation, ensuring no remnants of the process are left behind. Your satisfaction is our priority, and we want you to enjoy your transformed space without any hassle. If we have arranged for your furniture to be stored, we will put it back in the same place as it was before the project so all you have to do is start your day as before, no hassle.

Final Confirmation: Your Satisfaction is Key

Before we bid farewell, our team will inform you that the wood flooring installation is complete. We want to ensure your absolute satisfaction with the result. We’ll address any final concerns or questions you may have, leaving you with the wood flooring of your dreams.

Installation day is not just about laying wood flooring

It’s about delivering on your vision and turning your space into a personalized masterpiece. From the removal of old flooring to the final confirmation of your satisfaction, our team is dedicated to ensuring a seamless and enjoyable process. Trust us to transform your space with precision, care, and the bespoke wood flooring you’ve always dreamed of.


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